Click Here To Connect To Our Orange County Blog Posts

What is HAFA? HAFA is short for Home Affordable Foreclosure Alternatives and is a part of the "Making Home Affordable" initiative currently in place in the U.S. government. The current Obama administration has created some temporary programs and temporarily waived some existing policies.

Why do I need a Certified HAFA Specialist? You may have only one opportunity to sell your home for a loss to the bank, and have limited or no tax consequences to you. As a Certified HAFA Specialist, we have completed an in depth course taught by one of the key Washington author's of the new plan. A copy of our certification is available upon request.

Welcome to your source for professional real estate service. Be sure to contact us for all your real estate needs, and enjoy our web site.

Fred Peterson: In a career spanning three decades, Fred has been a salesman, sales manager, managing director and educator to the real estate industry. He has consulted with and trained thousands of brokers and salespeople across North America and remains a sought out speaker at real estate conferences nationwide. Today, he is happy to focus his energies closer to home; helping buyers and sellers in Southern California to achieve their real estate goals.

Laurie Singer-Peterson, a multi-faceted business and real estate talent of over 15 years, brings a wealth of experience to Prudential California Realty. Her past experience includes agent training in contracts, negotiations, and professionalism. And she has been the managing partner of a property management company.

Laurie is QSC, Quality Service Certified, rated by an independant 3rd party. Ratings can be found at www.QualityService.org. Search for Laurie Peterson.

Laurie is a full-time sales agent and experienced property manager of rental properties. She is a valued member of many professional associations and blends her expertise, energy and creativity to fully serve her clients and the community at large.

Laurie’s personalized, innovative service is tailored to fit the individual needs of her clients. As a result, she has built an enviable referral business. She works closely with sellers in preparing their homes for viewing, so that a buyer’s first impression is unforgettable. As for buyers, she helps them visualize how a potential property could become a testimony to their unique style. And as a property manager she helps her Landlords to maintain their assets to reach their highest return.

Marketing has been central to Laurie’s long term success. Besides being “Quality Service Certified” and having an “e-PRO” certification through the National Association of Realtors, she earned a certificate in professional marketing and negotiation through “The Master’s Series”, which acknowledges her skill level with the top 1% of realtors nationwide. She creates high-impact email, print and direct mail campaigns for the properties she lists, all of which are designed to reach the widest audience of potential qualified buyers. Laurie is equally creative with buyers, targeting her client’s needs and matching them to properties that take into consideration price, community, work routes, schools and all aspects of their lifestyle.

As with clients and colleagues, Laurie brings a passion and intelligence to the numerous positions she held at the Southland Regional Association of Realtors, including the Grievance and Finance Committees. She was the recipient of an “Outstanding Committee Member” award for her work on the Equal Opportunity/Cultural Diversity Committee and the Grievance Committee. Laurie served the Women’s Council of Realtors, as past Vice President of the San Fernando Valley Chapter, and sat as a member of the Board of Directors for the California Association of Realtors for five years. Laurie was nominated in 2003 by the San Fernando Valley Business Journal as one of the top 100 Agents in their Best of Residential Real Estate edition.

Laurie Singer-Peterson

DRE Lic. # 01186751
Fred Peterson

DRE Lic. # 00767537

Prudential California Realty
2405 McCabe Way Suite 100 • Irvine, CA 92614
Office/Direct 949-916-4885 •
Laurie's cell 818-298-6550
Fred's cell 310-567-7206
Fax: 949-606-0345